SEO & AI-search Professional
I help brands win in SEO and AI-driven search
Over twenty years of SEO, ecommerce and growth. Now building the tooling and strategy that wins visibility in AI search too.
- Years in search
- 20
- Team size led
- Up to 40
- Revenue owned
- $100M
In short
I lead strategy and capabilities at Intrepid Digital. Analytics, data science, AI, proprietary tooling and enterprise level SEO strategy. The principle hasn’t changed in many years: content has to be crawlable, indexed and ranked, whether the surface is traditional search or a generative model.
Writing
Latest thoughts
Share of voice is moving into the answer box
AI search doesn't rank ten blue links, it synthesises one answer. Here's how I think about winning visibility when the SERP becomes a sentence.
Build the boring tool that saves time
The most useful SEO tools aren't clever. They remove a repetitive, error-prone task you do regularly. Here's how I decide what to build.
Brands I’ve worked with
- Expedia
- Cheapflights
- Momondo
- eDreams
- Opodo
- Go Voyages
- Liligo
- Travellink
- Skyscanner
- SKIMS
- Allbirds
- Chemical Guys
- AG1
- Betting.com
- ellesse
- Speedo
- Berghaus
- Not On The High Street
- Findmypast
- Angie's List
- Pitchbook
- Mad Collective
- TileBar
- Nanushka
- Compass
Stuck on a search problem?
From enterprise SEO to AI search visibility and custom tooling, I work with teams who need more than the usual playbook. Let’s talk.
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